Why Are Diamonds So Expensive? Pricing, Rarity, and Resale
Why are diamonds so expensive? Three things mostly: the cost of getting them out of the ground, a quality grading system called the 4Cs that prices each stone, and one of the most successful marketing campaigns in history that taught the world a diamond was the only acceptable engagement stone. At Vanhess Jewellery in Coquitlam, BC, customers ask us this almost weekly, and the honest answer mixes real scarcity with manufactured demand. Diamonds cost what they cost partly because they are hard to mine and partly because we were all told for eighty years that they should. The 4Cs set...
